Marketing, Advertising & Branding Strategies

Our lawyers are among the most sophisticated marketing and advertising lawyers in Canada. We counsel, represent and strategize with clients to anticipate and manage legal and reputational risks while seeking to maximize returns to marketing expenditures. Our practice includes:

  • Marketing & Advertising Review
    Advising on all aspects of marketing and advertising claims across all media, including multi-party programs, advertising to children, packaging and labelling compliance and the marketing of a range of regulated products and services, including foods, drugs, medical devices, cosmetics, electrical products and chemicals
  • Challenging & Defending Claims
    Launching and responding to advertising claims complaints before the Competition Bureau, Advertising Standards Canada, the Pharmaceutical Advertising Advisory Board, the Canadian Food Inspection Agency, Health Canada, provincial alcohol product licensing authorities and other regulatory authorities, along with related consumer and trade communications, dispute resolution efforts and litigation
  • Promotional Contests, Sweepstakes & Games
    Developing, negotiating and finalizing promotional agreements and related documentation and procedures, including contest rules, coupon copy, advertising copy, point-of-sale materials, contestant communications, copyright management, privacy and data management, insurance, waivers and indemnities, etc.
  • New Media Opportunities
    Advising clients on all aspects of their entry into new opportunities, such as social media, text messaging and mobile marketing campaigns, including on intellectual property, privacy and anti-spam issues
  • Trade-mark & Copyright Protection & Licensing
    Registration and prosecution of trade-marks, and negotiating and drafting trade-mark and copyright assignments and licenses