Category Archives: OBA

Bell moves to “opt-in” for Relevant Advertising Program

The Office of the Privacy Commissioner of Canada (OPC) just published the results of an 18-month investigation into Bell’s Relevant Ads Program (RAP), which involves advertising that is behaviourally targeted to wireless customers. Bell’s announcement of the Program back in … Continue reading

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What the Privacy Commissioner is looking for with OBA sweep

The Globe and Mail reported a couple of weeks ago that the Office of the Privacy Commissioner of Canada (OPC) plans to study online behavioural advertising (OBA). The article followed a letter that the OPC sent to notify the Interactive … Continue reading

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Ads targeted at sleep apnea sufferer violate PIPEDA

The Office of the Privacy Commissioner of Canada (OPC) just published a finding into a complaint made by an individual with sleep apnea. The individual had been searching for information about¬† Continuous Positive Airway Pressure (CPAP) devices (a device that … Continue reading

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Privacy Commissioner to look at behavioural advertising by Bell

Bell Canada recently announced plans to begin mining customer data in order to, among other things, sell targeted ads. Bell’s Privacy Policy summarizes the plan as follows: Starting on November 16, 2013, Bell will begin using certain information about your … Continue reading

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